Unilever All Things Hair
On average, women struggle with their hair 3 times a week. Every month, there are 1 billion cries for help on Google alone.
We created All Things Hair: a collaboration between the world’s largest search engine, the world’s biggest hair brands and the best YouTubers on the planet. We built a custom trending tool to analyse google searches which allowed us to brief our vloggers to create the right content at the right time, answering to real women’s hair needs with useful, engaging content, using the relevant Unilever products.
It’s not another advertising campaign. With All Things Hair, we created a new brand and offered a service no one else was offering. We found an authentic way to communicate.
Since launch the channel has received over 1000 new subscribers every single day. In just over a month over 1.5 million women found what they are looking for and in just two months the channel became the No.1 hair and beauty brand channel on YouTube.
Bronze, London International Awards
Silver, Campaign BIG Awards
Gold and people's choice, The Lovies
Special thanks goes to Malin Hanås, Julie Barnes and Kathrin Burckhardt.