Superserving Tennis Fans

Our challenge was to redesign and relaunch a Tennis streaming service. The ambition was to deliver live and on demand matches at the highest quality. Accessible on all major consumer devices to tennis fans worldwide.

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A delightful user experience

We created a delightful and truly multi-platform experience with HD streaming, integrated statistics and multi-court coverage. Available for 11 different platforms and counting...

The look and feel is inspired by traditional tv, with content organised in channels. Fans can flick between the channels: Live, Replay, Classic, Players and more. This simple navigation model works across all the different devices, no matter if you want to watch on a mobile or via an Xbox.

Since live tennis is the primary reason fans subscribe, we wanted the path to live tennis to be quick. When launching the app, the live channel appears immediately with an editorially chosen match: the most interesting match at that moment in time. One tap or click and game on.

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Results

Since the redesign, the number of subscriptions grew 25% in Q1. The iPhone app got to number 1, in the sports app category, in 20 countries.

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Awards

Winner, Best Sports Project, TV Sport Awards

Winner, Best OTT, Broadcast Tech Innovation Awards

Best On-Screen Experience, Leaders Sports Awards

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