Nike My Time Is Now

"Don’t tell me I have potential” is the rallying insight behind the “My Time is Now” campaign. The campaign features some of the world’s best players, and celebrates the hunger and impatience of young players who are ready to make their mark in football’s elite ranks.

The spot debuted in an interactive format on Facebook, Twitter, YouTube. As the action unfolds, viewers are invited to try to find nine additional 'tunnels' of content by clicking on the right objects and people.


The film has received over 39m views (30m flat film views & 9m interactive film views across all platforms) and is the fastest growing Nike film ever – according to the brand. Fans reportedly spending an average of 6mins 18secs viewing the film and the “hidden tunnel” content.


Gold, One Show
Silver, Cannes Lions

Thanks Wieden + Kenndy London. It made me proud to be a member of the Nike team. Special mentions goes to Stuart Harkness, Ben Everitt, Al Merry, Scott Dungate and Graeme Douglas.

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