Milko Music Machine

The Milko Music Machine is one of the worlds first digital viral campaigns. It was created in the year 2000, at a time when most digital campaigns were simple HTML web sites and banners were GIF animations...

As one of the first projects at our digital agency Farfar, it was very hands on: from recording the music in my apartment's living room to using the agency utility room to build the set pieces and record the stop motion.

Results

It attracted 5 million visitors in the first year and peaked at 180.000 unique visitors per day, which was a lot at the time. Since then the concept has been copied many times and it has appeared in numerous books and case studies.

Awards

Grand prix, Cannes Lions
Silver, Art Directors Club New York
Winner, London International Advertising Awards

Other projects: 

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