Diesel - Heidies
Six video cameras, 24 hours a day, live for 5 straight days on diesel.com. Two gorgeous and crazy girls stole the new Diesel Intimate collection, kidnapped a nice guy, locked themselves (and him) in a hotel room. While wearing Diesel Underwear all the time the Heidies went on to get their 15 MB of fame.
Created by the Farfar team. Special mentions goes to Nicke Bergström and Johan Örn
Awards
Grand prix, Cannes Lions
Grand prix, Eurobest
Grand prix, Epica
Grand prix, L.I.A.A.