Cadbury Unwrap Gold
As an Olympic Sponsor, Cadbury created an intriguing “win tickets to the games” campaign. A number of golden tickets were hidden inside almost all the different chocolate bars, from Twirl to Wispa.
While freelancing at Fallon, me and my creative partner Klas Lusth wrote the tv ad that launched the campaign.
Our concept is based around the fact that we are pattern people. We can't help but trying to figure things out. We wanted our tv audience to lean forward, to concentrate. Could they figure out which Cadbury truck has the bar with the golden ticket?
Thanks Fallon London for having me and Klas. Special thanks goes to Santiago, Sam and Shish, John and Chris.