And much more...
I’ve had the pleasure of working with many exciting brands and projects over the years. I’ve jumped on any creative problem looking for a solution. From fast food to football clubs.
McDonalds. Put on you headphones, select a hip hop beat and walk to control the tempo of the music. A nice way to get in the mood for an American burger during the Great Taste of America promotion. Our 16 - 24 year old target audience were lovin’ it.
Red Bull. Upload your own ski or snowboard video and rub shoulders with the pro’s, on the Big Air campaign site. A “user generated content” experience before the phrase was invented.
Awards: Bronze in Cannes Lions.
Volvo. Brand refresh. We defined a brand direction and explored a look and feel for 2012 and beyond.
Sony PlayStation. Discover the cinematic game Heavy Rain by playing it in an interactive YouTube experience. Way better than a standard game trailer…
Absolut vodka. Do you know what a Valkyrie is? A campaign celebrating eight traditional Swedish myths, interpreted by the legendary fashion designer Jean-Paul Gaultier. Photography by Jean-Baptiste Mondino.
Awards: Gold in Epica Awards
Nokia. Have you heard about the Russian guy who built a “musical suit” to allow him to make music while dancing? We introduced the Nokia N91 music phone with the help of a somewhat odd character called Pjotro. Internet was buzzing.
Awards: Gold in Eurobest, Silver in Cannes Lions and Silver in Epica.
Explosion of flavours
Wall's. We made supermarket visitors freeze in their steps and walk up and play with the “explosion of flavours” experience. On a touchscreen fridge door. Fancy an ice cream?
Ready to rock?
Millencolin. Think you could nail that riff? We made a game where you get to pick up the guitar and do what Millencolin does every day: rock hard and tight. An exciting way to launch the band’s album "Home from home".
Awards: Gold in Cannes Lions and Silver in CLIO Awards.
How to party
The Swedish Alcohol committee. Are you a responsible drinker? We created a campaign site full of interactive drinking advice. This proved to be an effective way to engage the younger generation rather than handing out leaflets in schools.
Awards: Gold in Epica Awards, Shortlisted in D/AD and Eurobest
Pitching and winning
It was a nerve wracking experience pitching for my former big boss favourite football team. To design and build the club’s app and web experience. A recent and very satisfactory pitch win.