An experienced creative leader who loves working with ambitious clients and hungry creatives.
I am one of the founders of Farfar, a digital agency in Sweden, who went on to become the most awarded digital agency in the world (The Gunn report, 2007).
With more than 17 years in the advertising business and 4 years in the sport industry, I’ve learned a lot about marketing and communication and how to create better fan experiences. I've also learned how to lead and inspire creative teams.
I am in love with almost all things new and unexpected. The ideas that don't fit inside an advertising award category and user experiences that brings something different and fresh.
I worked with high profile sport organisations and broadcasters to make sport more entertaining. Leading creatives in 3 different countries across the globe.
When the previous executive creative director left, the other creative directors at Razorfish London wanted me to step up and lead the department. An honour I accepted with gratitude. During my time as ECD, the London office won more creative awards than ever before.
I worked as a senior creative across all media channels. From TV scripts to Facebook campaigns.
At Agency republic I lead the O2 and Sony Playstation work. At Sapient Nitro, I led the Unilever Wall's account.
Founding and working at Farfar was a life changing experience. When I still was at the agency we achieved our goal: in the 2007 Gunn report, we became the most awarded digital agency in the world.
Here is a list of some awards that I have contributed to in one way or the other:
2 Grand Prix, 2 Gold, 2 silver, 6 Bronze, 12 Shortlists
2 Silver, 2 Bronze, 11 Shortlists
3 Gold, 4 Silver, 3 Bronze, 3 Shortlist
1 grand prix, 4 Gold, 2 Silver, 2 bronze
5 Gold, 1 silver, 10 Shortlist
1 gold, 2 Silver, 3 Bronze, 10 shortlist
Winner, Best sport project
I'm impressed, you are reading the small print in the footer!