Who am I?

An experienced creative leader who loves working with ambitious clients and hungry creatives.

About me

I am one of the founders of Farfar, a digital agency in Sweden, who went on to become the most awarded digital agency in the world (The Gunn report, 2007).

With more than 17 years in the advertising business and 4 years in the sport industry, I’ve learned a lot about marketing and communication, experience design and how to lead and inspire creative teams.

I am in love with almost all things new and unexpected. The ideas that don't fit inside an advertising award category and user experiences that brings something different and fresh.


global creative director, deltatre

I worked with high profile sport organisations and broadcasters to make sport more entertaining. Leading creatives in 3 different countries across the globe.

executive creative director, razorfish

When the previous executive creative director left, the other creative directors at Razorfish London wanted me to step up and lead the department. An honour I accepted with gratitude. During my time as ECD, the London office won more creative awards than ever before.

freelance, w+K, adam & eve, Fallon and more

I worked as a senior creative across all media channels. From TV scripts to Facebook campaigns.

creative director, agency republic & sapient nitro

At Agency republic I lead the O2 and Sony Playstation work. At Sapient Nitro, I led the Unilever Wall's account.

founder and creative, farfar

Founding and working at Farfar was a life changing experience. When I still was at the agency we achieved our goal: in the 2007 Gunn report, we became the most awarded digital agency in the world.


Here is a list of some awards that I have contributed to in one way or the other:

cannes lions

2 Grand Prix, 2 Gold, 2 silver, 6 Bronze, 12 Shortlists

clio awards

2 Silver, 2 Bronze, 11 Shortlists


3 Gold, 4 Silver, 3 Bronze, 3 Shortlist


1 grand prix, 4 Gold, 2 Silver, 2 bronze

London International Advertising Awards

5 Gold, 1 silver, 10 Shortlist

one show

1 gold, 2 Silver, 3 Bronze, 10 shortlist

tv sport awards

Winner, Best sport project

I'm impressed, you are reading the small print in the footer!